Tanış A.Ş. Mill and Grain Processing Systems Dealership Terms and Conditions
As Tanış A.Ş., we operate as a global brand in the field of mill and grain processing systems with our over 60 years of industry experience and innovative technologies. We maintain our leading position in the industry with our wide product range, strong R&D infrastructure, and customer-focused solutions.
Our dealers are valuable representatives of our brand in international markets and important stakeholders in our growth strategy. Establishing a business partnership with Tanış A.Ş. offers sustainable growth, competitive advantages, and long-term profit opportunities. We adopt the principles of transparency, fairness, and mutual benefit in dealer selection.
Dealership Application Criteria and Requirements
Financial Requirements
It is important for our dealers to have a financially strong and sustainable structure to build our business partnership on solid foundations:
- Company capital must be at a certain minimum level
- Positive financial indicators and audited financial statements for the last 3 years
- Minimum inventory investment capacity determined according to product portfolio
- Required financial resources for initial stock order
- Bank references and positive credit history
- Business plan and 3-year financial projection
Physical Infrastructure Requirements
Our dealers must have appropriate physical infrastructure to provide professional service to their customers:
- Minimum 150 m² showroom and office space
- Demo and exhibition area suitable for product range
- Minimum 200 m² spare parts and product stock area
- Properly equipped workshop for technical service (minimum 100 m²)
- Business location in easily accessible and strategic position
- Interior and exterior design compliant with our corporate identity standards
Human Resources and Organizational Structure
Organizational structure and human resources requirements necessary for successful dealer operation:
- Sales and marketing team experienced in the milling industry (minimum 2 personnel)
- Certified technicians for technical service and maintenance (minimum 2 personnel)
- Management staff experienced in business management
- Sector experience of company owner or senior management
- Commitment to invest in personnel training and development programs
- Participation in technical and sales training provided by Tanış A.Ş.
Industry Experience and Market Knowledge
Industry Experience Requirements
Our dealers are expected to have a certain level of experience and expertise in the milling and grain processing industry:
- Minimum 3 years of experience in milling, food processing, or industrial machinery sector
- Proven experience in technical equipment sales and after-sales services
- Existing relationships with key customers and decision-makers in the sector
- Deep knowledge of regional market dynamics and competitive conditions
- Experience in project sales and large-scale industrial solutions
- Successful projects or sales history that can be referenced
Market Analysis and Business Plan
During the application process, candidates must present a comprehensive market analysis and business plan for the region they will operate in:
- Market potential and customer segmentation in the target region
- Competitive analysis and competitive advantage strategy
- 3-year sales targets and market penetration plan
- Marketing and promotional strategy
- Sales channels and customer access plan
- Annual sales cycle and seasonal strategy planning
Dealership Agreement and Legal Framework
Basic Elements of Dealership Agreement
The agreement that forms the basis of our dealership relationship includes the following main elements:
- Initially 2-year contract, renewable based on performance
- Geographical area definition and exclusivity conditions (by region and product group)
- Annual minimum order quotas and performance targets
- Minimum inventory level requirements
- Terms of use for Tanış A.Ş. brand and intellectual property rights
- Pricing policy, payment terms, and campaign applications
Rights and Obligations
Mutual rights and obligations in the dealership relationship are defined in a balanced manner:
Dealer Obligations:
- Professional representation that protects Tanış A.Ş. brand value
- Effort to achieve determined sales targets
- Compliance with corporate identity standards
- Providing regular reports and feedback
- Supporting continuous training and development of personnel
- Maintaining Tanış A.Ş. standards in product and service quality
Tanış A.Ş. Commitments:
- Priority and continuity in product supply
- Comprehensive training and technical support
- Marketing and promotional support
- Spare parts and service support
- Continuous information about product development and technological innovations
- Competitive pricing policy and financial support programs
Support Provided by Tanış A.Ş.
Training and Know-How Support
We offer comprehensive training and knowledge transfer programs for the success of our dealers:
- Technical product training and certification programs
- Sales and marketing techniques training
- Technical training for service and maintenance personnel
- Business training for dealer management personnel
- Online training platform and continuous information updates
- Annual dealer meetings and knowledge sharing events
Marketing and Promotional Support
To support our dealers’ marketing activities:
- Corporate identity materials and brand usage package
- Digital and printed marketing materials
- Showroom design and merchandising support
- Joint advertising campaigns and co-marketing activities
- Support for participation in industry trade fairs
- Digital marketing and social media content support
Technical and Operational Support
For our dealers to achieve operational excellence:
- Technical service and troubleshooting support
- Spare parts supply and inventory management system
- Engineering and design support for special projects
- R&D and product development knowledge transfer
- Technical consulting for customer projects
- Online dealer portal and order management system
Dealership Application and Evaluation Process
Our dealership application and evaluation process proceeds with transparent and systematic steps:
Pre-Application: Filling out the online application form and submitting basic information
Initial Evaluation: Evaluation of application according to basic criteria and preliminary interview (2-3 weeks)
Detailed Application: Presentation of comprehensive business plan and required documents
Site Visit: Facility and infrastructure evaluation by Tanış A.Ş. officials
Final Evaluation: Evaluation of application according to all criteria (4-6 weeks)
Contract Negotiations: Discussion of detailed conditions with successful candidates
Training and Setup: Personnel training, showroom setup, and operational preparation
Official Launch: Launch and initial order process
The entire process takes an average of 3-4 months from application to operational start.
Frequently Asked Questions
What is the minimum capital requirement for dealership? There is a specific minimum capital requirement for dealership. This provides the necessary financial strength to cover both initial inventory investment and operational expenses.
Is there an entrance fee for dealership? The Tanış A.Ş. dealership system does not include an entrance fee or franchise fee. Investment is made for equipment showroom, inventory, and operational infrastructure.
Are dealers given exclusive territorial rights? Yes, provided that performance criteria are met, our dealers are granted exclusivity rights within defined geographical boundaries. Exclusivity is determined according to market potential and dealer capacity in the region.
What is the duration of the dealership agreement? The initial contract is for 2 years. Upon meeting targets and positive performance, it is renewed in 3-5 year periods.
What training is provided to dealers? Technical product training, sales and marketing training, service and maintenance training, and management and business training are regularly provided. Training is offered both at our central facilities and on online platforms.