As Tanış A.Ş., while operating in the flour mill machinery and industrial equipment sector for more than half a century, our success is based on our strong corporate values and clearly defined mission and vision understanding. Our values constitute the DNA of our company and guide all our business processes, decisions, and relationships with our stakeholders.
On this page, you can find information about our values that form the foundation of Tanış A.Ş.’s corporate identity, our mission that expresses our reason for existence, and our vision that shapes our future goals. These principles are not just written expressions, but living concepts that we experience every day and integrate into our way of doing business.
Our Reason for Existence
As Tanış A.Ş., our mission is to develop innovative, efficient and reliable machines and integrated systems for the flour mill and grain processing industry, bringing our customers’ production capacities and product qualities to the highest level. Contributing to food security, one of humanity’s most basic needs, through our contribution to the food production chain is at the center of our reason for existence.
Every day, in different parts of the world, flour and grain products produced with Tanış A.Ş. equipment contribute to feeding millions of people. With this responsibility and awareness, we aim to continuously improve ourselves and lead the sector.
Our mission affects all our business processes from daily operations to strategic decisions. In every project, every product, and every customer contact, we aim to get one step closer to realizing our mission. This approach is implemented with the principles of:
- Understanding customer needs in depth
- Never compromising on quality and performance
- Embracing a culture of continuous improvement
- Being open to learning and development
Our employees internalize our mission and act with this responsibility in all their duties.
In line with our mission, we have responsibilities and commitments to all our stakeholders:
To Our Customers: Creating long-term value by providing the highest quality products and services at competitive prices.
To Our Employees: Supporting them to realize their potential by providing a safe, motivating and development-focused working environment.
To Our Business Partners: Developing long-term collaborations that provide mutual benefit by establishing honest, transparent and fair relationships.
To Society and the Environment: Being a responsible corporate citizen by developing sustainable production practices, resource efficiency and technologies that minimize environmental impacts.
Our Future Goal
Our vision is to be the global leader in flour mill and grain processing technologies, setting standards in the sector and providing our customers with the most innovative, efficient and sustainable solutions. We aim to be recognized as a reliable and preferred business partner on every continent of the world.
To achieve this vision, our main strategic focus areas are:
- Continuously investing in R&D and innovation
- Being a pioneer in digital transformation and Industry 4.0 applications
- Providing integrated and value-added solutions to our customers
- Developing sustainable and environmentally friendly technologies
In our journey to realize our vision, we adopt a systematic approach. This journey includes:
- Strategic investments in technological infrastructure and human resources
- Continuous product and service improvement with customer feedback
- Controlled expansion to new markets and global reach
- Playing a pioneering role in sectoral innovations
Despite the challenges encountered on this journey, our commitment and passion for our vision continues to move us toward our goal.
Our vision for the next decade is to complete the digital transformation in flour mill technologies and develop fully connected, intelligent and self-optimizing systems. By 2030:
- Creating a revolution in the sector with artificial intelligence-supported flour mill systems
- Being a sustainability leader with carbon neutral production processes
- Increasing global reach with active operations and strong service network on 5 continents
- Maintaining leadership in innovation by increasing our R&D investments to 10% of our turnover
are among our goals. In line with these goals, while shaping the future of our company, we focus on creating sustainable value for all our stakeholders.
Customer Focus and Satisfaction
Our customers are at the center of all our activities. Our customer focus value is lived through the principles of:
- Understanding customer needs and expectations in depth
- Every contact providing an excellent customer experience
- Continuous development with customer feedback
- Building long-term and trust-based customer relationships
We continuously measure and improve this value through annual customer satisfaction surveys and regular visits.
Quality and Excellence
For Tanış A.Ş., quality is not a choice but an indispensable requirement. Our quality and excellence value is implemented through:
- Zero error target at every stage from product design to delivery
- Internal criteria exceeding international quality standards
- Continuous improvement and process optimization
- A culture that sees quality as everyone’s responsibility
In addition to ISO 9001, ISO 14001 and OHSAS 18001 certificates, we continuously raise our quality standards with our own developed TQM+ (Tanış Quality Methodology) system.
Innovation and Creativity
By combining our 60 years of experience with innovative approaches, we lead the sector. Our innovation and creativity value is nourished by:
- Open communication environment where creative ideas are encouraged
- R&D investments and innovation projects
- Management approach that supports risk-taking and experimentation
- Active cooperation with universities and research institutions
We adopt honesty and transparency as a basic principle in all our business relationships. This value is lived through:
- Open, accurate and timely communication
- Keeping promises and commitment to commitments
- Ethical business practices and full compliance with legal regulations
- Accountability and responsibility awareness
Our honesty and transparency value forms the foundation of the long-term relationships we establish with our customers and business partners.
Behind our success are our strong teams working toward common goals. Our teamwork and collaboration value is strengthened by:
- Project teams bringing together different specializations
- Collaboration culture that transcends interdepartmental boundaries
- Encouraging knowledge sharing and collective learning
- Rewarding team success instead of individual achievements
The motto “Stronger Together” reflects the essence of this value.
We act with the responsibility of leaving a livable world to future generations. Our sustainability and environmental responsibility value is put into practice through:
- Developing products and technologies that provide energy efficiency
- Resource optimization and waste reduction in production processes
- Continuously monitoring and reducing our carbon footprint
- Applying sustainability criteria in the supply chain
Our goal of becoming a carbon neutral company by 2028 is a concrete reflection of this value.
Respect for our employees, who are our most valuable asset, and all our stakeholders is the foundation of our corporate culture. Our human focus and respect value is supported by:
- Inclusive working environment where every individual is valuable
- Seeing diversity as richness and equal opportunity
- Continuous education and career development opportunities
- Considering work-life balance and employee welfare
Our personnel turnover rate below 15% and the high scores we receive in employee satisfaction surveys are indicators that this value is successfully lived.
Our Corporate Culture and Working Environment
Our values are not just words hanging on walls, but living principles experienced every day. Our corporate culture is shaped by:
- Open door policy and communication that reduces hierarchical barriers
- Recognition programs that reward behaviors aligned with our values
- Orientation processes that transfer our values to new employees
- Visual elements reminding our values in all offices and production areas
In a warm and friendly working environment inspired by Anatolia’s hospitality tradition, each of our employees is a representative of our values.
Our leaders play a critical role in keeping our values alive. Our value-oriented leadership approach is based on the principles of:
- Setting an example through action rather than words
- Referencing our values in decision-making processes
- Encouraging team members for behaviors aligned with our values
- Valuing values as much as business results
Our management team development programs aim to strengthen value-oriented leadership competencies.
Our values shape our relationships with all our stakeholders:
- Honesty and trust-based approach in customer relations
- Compliance with our values criteria in supplier selection
- Social responsibility and sustainability focus in community interaction
- Transparency and accountability in investor relations
In this way, our values become living principles not only within the company but throughout our entire interaction network.
We regularly evaluate and improve the level at which our values are lived:
- Annual “Values Barometer” surveys
- Value alignment assessment in 360-degree feedback processes
- Value perception measurement in customer and supplier feedback
- Continuous improvement with the Values Ambassadors program
These measurement and improvement efforts ensure that our values adapt to changing conditions while preserving their essence.
Our Promise to Our Customers
Our commitments to our customers:
- Providing products and services that meet or exceed your quality standards
- Developing need-specific solutions by listening to your needs
- Providing fast and effective support in post-sales processes
- Supporting you to create competitive advantage through continuous innovation
Our commitments to our employees:
- Providing a safe working environment where you feel respected and valued
- Offering development opportunities for you to realize your potential
- Appreciating your achievements and rewarding them fairly
- Implementing policies that consider work-life balance
The average 8.7-year in-company career duration of our employees is an indicator that these promises are being fulfilled.
Our commitments to our business partners:
- Establishing mutually beneficial, fair and transparent commercial relationships
- Full compliance with timely payment and agreement terms
- Providing cooperation and support for joint growth opportunities
- Developing long-term, trust-based relationships
The fact that the rate of suppliers we have been working with for more than 15 years is over 40% is proof that these promises are being implemented.
Our commitments to society and the environment:
- Continuously reducing the environmental impacts of our activities
- Contributing to the development of local communities
- Developing resource efficiency and sustainability-focused technologies
- Ensuring full compliance with ethical and legal regulations
We transparently track these commitments by allocating 1% of our turnover to social responsibility projects every year and through our sustainability reports.
As Tanış A.Ş., our values, mission and vision that have led us to success in our journey of more than 60 years will continue to shape our future. We invite all our stakeholders to grow and develop with us in line with these values.
“Your Reliable Business Partner Building the Future with Values”